Ribena 'Mud on the Tracks'

The first of two adverts for Ribena tells the tale of one blackcurrant's heroic journey to the Ribena factory to fulfil his dream of being made into a sugary concentrated drink. From the humble origins of the blackcurrant bush, his adventure takes him across a treacherous country lane; narrowly avoiding a tractor, a speeding motorbike and a road sweeper; and finally on to a golf course where he falls foul of a golf ball.

Format

40", 30" and 10" TV/cinema commercials

Client

Ribena

Agency

M&C Saatchi

Studio

Tandem

Director

Daniel Greaves

Date

August 2005

Media

Movie

Movie (Flash 9)

Movie

Movie (Flash 9)

Image

Image (JPEG)

Image

Image (JPEG)

Image

Image (JPEG)