Halfords 'Santa' |
Father Christmas rides a bike to Halfords to collect presents for all the family in this CG spot for Halfords' Christmas campaign. Agency M&C Saatchi must have had their finest minds developing that concept all year! Sarcasm aside, it's turned out to be a nice job, despite a particularly punishing budget and schedule. I built, textured and lit environments and backgrounds, based on a warm, painted style. In the completed commercials, the ten seconds of 3D animation is cut together with product shots illustrating various promotions in the run up to Christmas.
Format | 30" TV commercial |
Client | Halfords |
Agency | M&C Saatchi |
Studio | Tandem |
Director | Chris Gavin |
Date | November 2007 |



